President's Choice is running an advertisement for their water filters.
They present the fact(?) that there are >17,000 pieces of plastic in every square kilometre of the ocean!
They pitch their water filters as saving on plastic trash, as an alternative to plastic bottles.
They ignore the fact that 99% of the population of Canada has perfectly fine tap water, so bottles aren't necessarily the only alternative.
That nitpick aside, I admire their appeal to environmentalism, but sheesh Mr President, where were you 20, even 10 years ago?
Otherwise, a good advertisement.
